b! is the new Partner of Fashion Ground Academy, the Italian fashion academy based in Verona.

The purpose of partnership between b! and Fashion Ground Academy is to support the growth of use of technology in fashion sector in order to increase creativity, innovation and efficiency.

The first project that involves b! and Fashion Ground is “Knitting for Juliet”, the first Knit Award in the world dedicated to young talents eager to enter the world of knitting, one of the key sectors of fashion.  Knitting for Juliet is a great competition aimed at rewarding the first 30 classified participants  with generous scholarships, amounting to more than 80 thousand euro.

The competition consists of a main section -Knitting for Juliet – and two sub-sections:  Knit for Opera (in collaboration with the Arena di Verona) to reward the best clothes theme, and Dress Code (in collaboration with b!) to reward those who will be able to imagine the connection between clothing and social media. The official launch is scheduled on September 25 during the inauguration of the first Knit lab in Italy: a great space for creative experimentation in knitwear.

For further information, click here.